What is UGC marketing?
UGC marketing is simple: instead of making an ad about yourself, real people make real content about your product, your church, or your message — in their own voice, like they’d tell a friend.
UGC stands for user-generated content. It’s a short video, a testimonial, a try-on, an unboxing, a “here’s why I love this” — made by a creator, not by an ad agency.
People scroll past ads. They stop for a person. That’s the whole idea behind UGC for brands and UGC for churches: people trust people, so the content sounds human because it is human. Christian UGC creators do this for faith brands, churches, ministries, and orgs every day — no studio, no script that sounds like a commercial.
Four kinds of creators
These are the same four options you’ll see on the creator sign-up form. Here’s what each one actually means.
UGC for brand channels
The creator makes it. You post it.
The creator films the video — then it runs on your channel, not theirs: your brand’s Instagram, TikTok, or YouTube. The creator’s audience isn’t the point here. The content is. This is the pick when your channel needs steady, real-looking content and you don’t want to be on camera yourself.
Canvas UGC
The creator runs an account built around your product.
With Canvas UGC, a brand pays a creator to run a dedicated TikTok or Instagram account built around the brand’s product — and post videos on it regularly, week after week. It’s ongoing work, not a one-off post: pay is usually a base fee plus bonuses when videos bring in views.
Creators for their own channels
They post it to their people.
The creator posts the content to their own audience, on their own channel. You’re buying their voice in front of their people — people who already follow them and trust what they say. This is the pick when you want reach and a personal endorsement, not just a video file.
Editors
They don’t post. They polish.
Editors don’t post at all. They make other people’s content better — cutting it tight, adding captions, fixing the pacing and sound, making a sermon clip or a founder video actually watchable. If you already film things and they’re not landing, an editor is usually what’s missing.
Why brands, churches & orgs use it
You set the budget — we bring the results
Set a monthly budget and a goal — views, engagement — and we handle the rest: matching you with the right creators, running the posts, and sending you a report showing what you got.
Budgets go further
One creator post costs a fraction of an ad shoot. You can start with a handful of posts, see what lands, and do more of that — instead of betting the whole budget on one polished commercial.
Real voices carry the message
For a church or ministry, a real person saying what God did in their life will always land harder than a graphic with a verse on it. UGC for churches is just that, on purpose: testimony and invitation, told by real people in plain language.
Nobody needs a big following
Not you, and not the creator. Brand-channel UGC works even when a creator is just starting out, because the content runs on your channel. And plenty of creators for their own channels have small audiences who trust them deeply. The match that matters is values and fit — not follower count.
That’s it. Pick your door.
If you make content, sign up as a creator and get matched. If you’re a brand, church, or org, sign up as a brand and tell us what you’re promoting — we connect the two.